Tag Archives: new product launch

Why do so many new products fail?

Here is a link to a great article on the wide range of factors that are needed to make a new product launch successful: http://hbr.org/2011/04/why-most-product-launches-fail/ar/1 The article uses well known new products to demonstrate the key points that are raised. … Continue reading

Posted in FAQ's, Uncategorized, Videos | Tagged , | Leave a comment