Why do so many new products fail?

Here is a link to a great article on the wide range of factors that are needed to make a new product launch successful:

http://hbr.org/2011/04/why-most-product-launches-fail/ar/1

The article uses well known new products to demonstrate the key points that are raised.

Do you have a new product idea? A patent search may be a good first step: Find out more about patent searches

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